tag:blogger.com,1999:blog-5540166.post109890546148002822..comments2024-03-28T13:34:39.165-07:00Comments on @jspepper: What does the P in PR stand for?Jeremyhttp://www.blogger.com/profile/17859194486093074401noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-5540166.post-1099094349556664932004-10-29T16:59:00.000-07:002004-10-29T16:59:00.000-07:00Nice post. On one hand I think it's great that fin...Nice post. On one hand I think it's great that finally corporations are doing some market intelligence and monitoring networked media including blogs. They obviously admit that bloggers and users commenting in various online forums do have influence.<br /><br />On the other hand, I wonder what this phrase implies: "take action against bloggers". If you engage with the constituents - the public - you can get past virtually any negative feedback and probably learn something from the process. Taking "action against" bloggers is a poor response when simple conversation would suffice.<br /><br />BTW, I just referenced your post:<br />http://evelynrodriguez.typepad.com/crossroads_dispatches/2004/10/story_on_art_or_2.html<br /><br />Evelyn Rodriguez<br />http://evelynrodriguez.typepad.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1099066048864400202004-10-29T09:07:00.000-07:002004-10-29T09:07:00.000-07:00The first thing that I thought after reading this ...The first thing that I thought after reading this pitch is that it violates several PR basics, including:<br /> * Sent to an inappropriate target (a blogger)<br /> * Badly written (strangely haphazard capitalization, among other things)<br /><br />It seems to me that most of the comments here are criticizing the client's "raison d'etre." The reality is that if the client is positioning itself and marketing its service as a "threat awareness tool," that's what the CEO should be talking about.<br /><br />So, the problem isn't one of questionable PR practices; it's the attempt to take a message like this one to journalists at all. I'd advise this client to invest his marketing dollars elsewhere...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1098973742001549812004-10-28T07:29:00.000-07:002004-10-28T07:29:00.000-07:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1098969409273831542004-10-28T06:16:00.000-07:002004-10-28T06:16:00.000-07:00Excellent post. Spot on.
Unfortunately I think th...Excellent post. Spot on.<br /><br />Unfortunately I think the attitude of the PR practitioner who sent out the pitch to Gilmor is far too common in our industry. Think how easy it is to send out a pitch to a list of 100-200 or 300 journalists using the 'distribute' function on media map? How often do our colleagues in certain (shall remain nameless) agencies even bother to double check and update their lists or ask 'is this journalist (blogger or not) REALLY appropriate for this pitch?'<br /><br />Regarding the content of the pitch itself, control is far too often the goal of our clients and it's up to us to push back. I had a client in the consumer technology field <br /><br />-david parmet<br />dparmet@environics-usa.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1098934334180272452004-10-27T20:32:00.000-07:002004-10-27T20:32:00.000-07:00Jeremy,
Blogs are giving more people a larger voi...Jeremy,<br /><br />Blogs are giving more people a larger voice in their communities and companies. I've been thinking a lot about corporate blogging and the effects of corporate blogs on internal changes within a company. Particularly Microsoft. I believe that blogs not only allow bloggers to expand and develop ideas (within the cradle of a group of bloggers ideas will rise and fall) but they give greater boost to those ideas once they reach the light of day and critical review. Bloggers who are influencers will have more influence because they blog within a community. And Jeremy you are right companies have to pay attention to their communities. Otherwise they will be right sided with negative comments.<br /><br />John Cass<br />pr.typepad.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5540166.post-1098931221594913852004-10-27T19:40:00.000-07:002004-10-27T19:40:00.000-07:00Can we give the man a witness?
AMEN! Jeremy, Amen...Can we give the man a witness?<br /><br />AMEN! Jeremy, Amen!<br /><br />So well said. Your observations bounce around in my head every day. It hurts.<br /><br />The company pitching that <EM>(PR client)</EM> did not '<EM>manage</EM>' anything. They promoted conflict ("<EM>take action against</EM>"). You have to wonder if they've ever heard of 'mutually beneficial relationships'. They certainly aren't seeking to develop them.<br /><br />Too often, PR efforts are best illustrated by 'stonewalls' - not bridges.<br /><br />The company in Gillmor's article is talking about 'circling the wagons'. Instead, they should be opening the fort gates and going out to learn from their target audiences (bloggers).<br /><br />If <EM>F1000 companies</EM> want to <EM>protect their corporate reputations</EM>, they shouldn't have signed with that company.<br /><br />OK, I'm trying to not get wound up. Enjoyed the post very much, Jeremy. Thanks.Roberthttps://www.blogger.com/profile/08317050159888690263noreply@blogger.com