- Not everyone can write
- Not everything is monetizable
- Your audience is your audience, not a commodity to be sold and bought
- And, there's only one Dooce (in other word's, you ain't gonna be the next Dooce)
... the FTC will have wider repercussions than people realize, and will stifle much of the social media outreach done by marketing firms - think giveaways, etc - and will lead to tax implications from the IRS that have not been touched upon so far.