Hanging out with the Extreme Home Makeover Crew
A couple months ago, the fabulously popular Extreme Makeover: Home Edition came to Phoenix. And, I had the luxury and luck to be able to get a full pass on the set, roam around wherever I wanted to go. Plus, I helped them (the show) out by getting some outdoor patio furniture because the original company backed at that weekend. Today's Swim and Patio in Gilbert was kind enough to donate the furniture for the Okvath family . Preston Sharp sets up the scene in Phoenix Extreme Makeover: Home Edition was also back in Arizona to build a home for a family of a lost soldier - Lori Piestewa - and a new veteran's center. But, while the national advertisers and sponsors get great PR traction from the show - look at how well Sear's has monetized it's sponsorship of the show, tying Ty into their ad campaign - how much does this really do for local companies that donate product to the show's special family? Unless the local firm has a PR firm on retainer - or knows enough ...
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