iPods are personalized media makers - From USA Today , a nice little article on the personalized media push with iPods. Is it just me - and, yes, I have no iPod, so speaking on a theoretical basis - but is it that good that we have a bunch of people walking around in their own little world no longer interacting with other humans in real-time, face-to-face? Just a question to put out there. Hey, how can I find that abused women's shelter ? While I think A9's new Yellow Pages is an amazing piece of technology - here's an example for florists in Phoenix - USA Today's article did point out a few problems: lack of privacy for a few addresses that need to be kept hidden. Such examples were abortion clinics and women's shelters. Still, all in all, it's a great service. This is just a small PR issue to take care of, and easily rectified by editing out certain addresses and photos. Maybe it's not PR's fault, but, well, pundits lack ethics.