Thursday, December 30, 2004

Snippets - Fortune on Blogs, USAT on CEgO, Epinions Irony

  • No escaping the blog ... . An interesting story from Fortune, and one that I'm mulling over right now as part of my session at the NewComm Forum.

    The article touches on the implications of blogs for PR, and then David Kirkpatrick delves into the issue deeper in his newsletter (with nice quotes by Richard Edelman and Tony Sapienza).

    Both the article and the newsletter have good points: PR needs to track what's being said on the blogosphere about their clients. But, how far do you go? I recently blogged about Bacon's new service, and Darren Barefoot posted his views on the Bacon's service.

    I noted in a comment that I think that if you concentrate too much on the blogosphere, you'll be buried in the minutiae. How many blogs do you need to track to get an accurate feel of what's being said about your client/company in the blogosphere? Who do you have to take seriously, who can you slough off as just babbling?

    These are the points that PR are going to have to address in the coming year, as the blogosphere continues to grow and get, well, monstrous.
  • CEgO and Blego. Mike Manuel has a great post on the USA Today article on CEgO, which to me is just the flipside of Podboy's Blego.

    You have to worry about a CEO that is spending too much time Googling his own name, or setting up Google alerts for his name. It's one thing to be scanning for comments on your company, but if it's just feeding the Ego, it's time to dump that stock.
  • Retired Websites. I'm not sure if Epinions meant to be ironic, but here's an interesting list of Websites that are no longer in existence (along with their companies), or are just no longer tracked by Epinions.

    Now, my question is why doesn't Epinions just pull those sites, instead of putting them into a dead letter file?
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