- Amplifying the story can cause a few problems. From Paid Content comes an interesting perspective on a Washington Post story.
The WaPo story notes that a Boston Herald reporter had gone on to hype his story on the O'Reilly Factor; PC notes that this extension could also be put to the test with blogs, and that blogging an extension of the story could also be used in a libel case.
- RLM on Primetime! Kevin Dugan of the Strategic PR blog interviewed Richard Laermer of RLM PR.
It's an interesting read. A few things popped out at me: if there's such little respect for Lizzie, why did Richard point out his show beat hers to air? Also, that the show sounds like a good representation of public relations, and that Laermer tries to show that PR isn't just media relations.
Make sure you catch RLM's 6 lessons for PR practioners. He has some good points.
Now, if he had only rethought the name of that book ... Full Frontal?! Geez!