Wednesday, November 10, 2004

Snippets

  • The perils of Wikipedia. A good article from the NY Times about Wikipedia, and while it is a great resource, it's an open source resource open to edits from people with their own agendas.
  • Digital cameras dirty little secret. It's not easy to archive digital photos, and the Library of Congress is convening meetings to work on the problem. I have already experienced some of the archiving issues discussed in the story - degradation of CDs, hard drives crashing - and online photo sites are not the answer either, with some of my photo losses at Ofoto, and both Snapfish and Ofoto deleting albums for not ordering.
  • I'm on a PR resource site from Kiev. Using the wonderful Babelfish, I think it's a PR group based in Kiev, like a PRSA or IABC. I love the look and logo of the site, and I think next version of POP! PR or my next name idea, I'll have my designer go with this look.
  • The phone is the next marketing frontier. Fox and its show, 24, are working with Vodafone in the UK to bring Webisodes (phonisodes?) of a new 24 spin off to 3G phones. While this is an opt-in marketing initiative - let's be honest, this is just a marketing vehicle to drive people to the TV show- it's not going to be too long before companies are pushing content to 3G phones.

    And, then phones will get as obnoxious as email SPAM.
  • Brand extension fun: The Nest. The Knot decides to take it a step further, and start a Website for newlyweds. To me, this is a smart brand extension, as the first year is the hardest for couples. I just hope they have a psychologist online, to help people with the losing identity crises that are usually part of that first year.
  • Happy 229th Birthday to the United States Marine Corps! Okay, I got that email from GoDaddy, the company I use for Webhosting. One on hand, it is pretty nice that the CEO is all gung ho about the marines, and wanted to show his support to the Marines.

    That email went out to everyone in their database that had not opted out of non-registration based services. As a Web hosting company, you're not just working with a US-based audience, and potentially offended non-US based businesses.

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