- A mighty unhappy XMas for some. Clothing stores and other retailers are going high-tech, and cracking down on those that have a habit of wardrobing - returning clothes that they wore - or just habitual returners. I love the opening graf, with the shopper not realizing she had that same outfit in her closet. Maybe she shouldn't shop so much, if she can't remember outfits in her closet.
Then, the story gets freaky with the other ways the databases are being used.
- Brands are dying, and its our fault, via InfoOpinions. I agree and disagree. I'm brand loyal to some things - if it's not Diet Coke, it'll be a water with lemon or hand-squeezed lemonade - but the article points out that Coke is a perennial brand.
But, on consumer electronics, I agree that high-end product loyalty is out the door. Why pay the high-end price for a Sony since consumer electronics are disposable? Get the Humax for a fraction of the price.
- Ads work on kids. Cute story from Alan Saracevic of the SF Chronicle, and how advertising reaches his children and makes them aware of products that they want, and need.
- Forrester says Corporations should blog. Or, at the least monitor blogs. I like Charlene's blog, because there seems to be an open dialogue. She is building the two-way relationship that she recommends for corporate blogs. Hey, she practices what she preaches.
- IMDb is the new dating site in Hollywood!! Having lived in LA and not being in the industry, the article captures the shallowness of the city and the inner circle of Dante's Inferno that is LA dating.
On the flip side, IMDb is a great Web site for trivia and finding the name of that actress that is on some TV show, but you have no idea what her name is. Like her.
- Are manuals a thing of the past? From Danny Gillmor, a link to an article that asks if IT manufacturers purposely diluting the information given in the manuals, leading to more customer calls (isn't customer care a charge now?).
I hate that - I'm one of those people that hunkers down with the manual, and reads it (or skims it) to get a better feel for the program.
- BizWire waives its membership fees. From O'Dwyers and PR Week, and I'm not really sure what to think. However, a commenter on the O'Dwyer story had a good point - it's not about the wire service itself, but about the added bells and whistles that the CEO and CFO love to see - the immediate hits, that we all know mean nothing since it's just a flat out wire feed, but that executives eat up.
I'm thinking that it's a loss-leader, that they are trying to bring in more customers - the smaller companies that wouldn't necessarily use a wire service. I wouldn't be surprised if there was a price increase for those circuits that smaller businesses would use, like states, etc.
- To err is human, and to regret is human. From Om Malik - one of the best tech/telecom blogs to read, who just did a pretty nifty redesign of his blog - is a great story about how VC firms hate to admit the dogs they fund, and the winners they pass on.
I love the story because I am working with a company that is a great property, a kick-ass technology, some great IP, and is working the VC route ... which have invested in some flea-bitten competitors.
- Media insight from Edelman. Richard Edelman has some pretty good thoughts on the changing media, and how PR is going to need to change to address it. I disagreed with some of his thoughts, but all-in-all a good piece for his clients to read (and, his agency to read - the implications hit the people in the trenches the most).
I had some pretty good thoughts, and was going to copy and paste them here ... and I didn't copy. Hopefully, the comments will be up soon.