Monday, July 21, 2003

Deloitte's Bullfighter Arrives to Cut Bull

Came across this interesting story about Deloitte Consulting's Bullfighter, really a great way to scan your press releases for the extemperaneous words (read BS public relations words).

I downloaded the software to make sure that my press releases are free of the verbose filler words, such as paradigm shift, scientific revolution, best-of-breed that corporations love to use. I do admit, though, that I do use those phrases from time to time. For some clients and programs, it just makes sense.

Okay, just wanted to post this after I downloaded Bullfighter for my POP! Public Relations clients ... .