Wednesday, July 30, 2003

Building a Brand Through PR

From a link within PR Fuel, here's a great story on brand building through PR: Business Standard .. Can you launch a brand solely with PR?

In the past, I've worked with brand marketing geniuses, and some not so genius, on trying to work together with marketing departments to bring a brand identity to newly launched companies. Glad to read that I use some of the tactics, particularly knowing the enemy.
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